When selling widgets, you think of ways in which you can successfully market the product – positioning, building buzz, creating consumer awareness, and ultimately driving trial and purchase. But, what if the marketing doesn’t achieve the pie in the sky sales results. Who is to blame? Unreasonable expectations? A faulty business model? As a marketer, [...]
Filed under: marketing, Mobile | Tagged: business development, business model, business plan, business strategy, company, defensible, distribution, marketing, placement, pricing, product, product development, promotion, sales, start up, sustainability | Leave a Comment »
