At the moment, I’m eating an organic frosted blueberry poptart. Yesterday, I finished off a box of organic mini-cheese crackers. Do I feel healthier? No – absolutely not. But, it’s not a bad marketing tactic. Those mini-cheese crackers from Trader Joe’s are VERY tasty.
Filed under: marketing, Personal | Tagged: cheese, crackers, food, marketing, organic, pop tarts, Trader Joe's | Leave a Comment »
When selling widgets, you think of ways in which you can successfully market the product – positioning, building buzz, creating consumer awareness, and ultimately driving trial and purchase. But, what if the marketing doesn’t achieve the pie in the sky sales results. Who is to blame? Unreasonable expectations? A faulty business model? As a marketer, [...]
Filed under: marketing, Mobile | Tagged: business development, business model, business plan, business strategy, company, defensible, distribution, marketing, placement, pricing, product, product development, promotion, sales, start up, sustainability | Leave a Comment »
